Client: The ADV_
Project lead: C.Lutterodt-Quarcoo
Role: Graphic + Motion Designer
THE ADV_ offers interactive role playing experiences. I was commissioned by The ADV_ to expand their branding into a motion identity system. Working within the existing brand guidelines, I developed a grid based template influenced by broadcast test cards.
The grid was then developed into a flexible motion system fusing tiling techniques with brand iconography and typography. The animations navigate within an immersive environment much like the ADV_ experience.
Deliverables included an ‘about’ video for THE ADV_ website and a template for how the system could be used to create future short form content