LCC  Shows [2022]
Client: London College of Communication
Project leads: W.Attew, N.Alderwick
Role: Lead designer (in-house)

I was tasked with leading the visual identity design for LCC’s 2022 Undergraduate Degree shows.

LCC’s post-war architecture can give the college a stoic presence from the outside, hiding the more playful creative journeys taking place within its walls.

The resulting identity is a response to this, revealing this hidden world. Colourful ‘concrete’ blocks and geometric typography form key motifs for the identity.