Resurgence commissioned me to promote their success with the Daraja (Urban Climate Change project) in Nairobi to coincide with the COP26 Climate Summit. I was briefed to edit a 20 minute documentary about the project into a series a of 90 second social media video posts and inject a graphic language which reflected Daraja’s branding
The result was a video series which focused on some of the key people behind Daraja’s success (each video dedicated to a different person).
Each video was given it’s own colour grade to make the videos instantly distinguishable. The idea of scaling is important to Daraja’s long term global strategy. In response to this abstracted numbers expand in scale before revealing a endline statistic that demonstrates the success of Daraja’s work.